Tucked away, off the path of Duke of Gloucester Street, is the Spa of Colonial Williamsburg, a 10-year fixture that serves as a wellness getaway for out-of-town guests and locals.
The spa allows guests to slip on a robe and slippers for a traditional experience or visitors can use its fitness center, dining, steam rooms, showers, salon services, whirlpools and relaxation lounges.
According to Trent Peake, director of hospitality marketing and e-commerce at Colonial Williamsburg, the spa helps travelers who consider health and wellness a necessity to continue their wellness routine while on vacation.
“Having a world-class spa, like The Spa of Colonial Williamsburg, allows Colonial Williamsburg to compete for conferences and leisure travel alike,” Peake wrote in a emailed statement. “Our spa is at the core of our resort campus experience and will continue to be a featured amenity for our guests for generations to come.”
In lieu of a 10-year anniversary celebration, spokeswoman of Trilogy Spa Holdings Erin Stremcha said the spa is looking to put a strategic focus on its new amenities and programming. Trilogy Spa Holdings operates the spa.
According to spa director Denise Haddaway, the spa always has been managed by a third party, though the building — located at 307 S. England St., is owned by Colonial Williamsburg.
Treatments at the spa stay rooted in colonial-themed services. The spa identified healing practices that stretch across four centuries from the Colonial Williamsburg archives. The techniques used by the spa’s professionals are inspired by Native American healers and doctors and incorporate healing rituals and select herbs through modern methods. Massages and skin treatments — including an orange and ginger skin scrub — highlight the offerings.
The spa recently revamped up its current menu, added new event options and upgraded the fitness facility. The menu, which changes every few years, was around three years old, Haddaway said.
The fitness equipment received its first upgrade in 10 years.
“If you’ve had a long day and need to relax you can come to the spa,” Haddaway said. “On the same token, if it starts raining and you’re looking for something to do, you can come over to the spa and have a spa service or use the indoor pool or the fitness center. I think it just adds another layer within the walls of Colonial Williamsburg.”
The Spa of Colonial Williamsburg upgraded its fitness equipment after the Williamsburg Lodge, nearby at 310 S. England St., became a Marriott Autograph Collection property. The property’s new designation requires different standards the lodge and spa must meet to be in accordance with Marriott Hotels & Resorts.
The facilities recently received new strength and cardio equipment to meet the Marriott standards, Haddaway said, and the upgrade cost about $70,000.
“Part of the Marriott standard is that your fitness equipment cannot be more than 10 years old,” Haddaway said. “There was a push to update. Our equipment was in great shape, but the standard had to be met and we replaced all of it.”
The new cardio equipment features updated fitness technology, Haddaway said. Features on the machines include the ability to watch the Netflix streaming service while running, browse the internet and can be customized on touch screens.
Haddaway said the spa also ungraded its menu of services and programming in mid-September. The menu now includes new wedding programming and “spa'rties” or spa parties for groups. Haddaway added that work is being done to develop new accommodation packages for groups.
The spa will continue to use its signature botanical skin care line, Naturopathica, and added a second line that Haddaway said is considered to be more medical grade.
A dermaflash skin care treatment similar to microblading hair on the face is another new addition, Haddaway said.
The spa’s salon is also getting a product upgrade with by carrying a new hair care line called J Beverly Hills. The line’s products will allow the spa to get all of their hair care products from one company, Haddaway said.
The Spa of Colonial Williamsburg is open to locals for membership or day passes. Haddaway emphasized that spa visitors do not have to be staying at the lodge or have a ticket to Colonial Williamsburg to use its services. The spa is designed for adults 18 and older, though certain treatments are available to teens 16 and older. Younger patrons must be accompanied by a parent or guardian for some services.
“The spa is definitely something locals and visitors will want to see,” Haddaway said. “I think the mentality is seen it (Colonial Williamsburg) once, you’ve seen it a thousand times, but the changes have been beautiful.”
Where: 307 S. England St., Williamsburg.
Spa and fitness services
Day pass: Access to the spa and fitness center for $25 per day.
Spa services: Range in price based on treatment. Packages are available and reservations are strongly encouraged. For a menu, visit colonialwilliamsburg.com/explore/spa.
Personal training: $30 for 30 minutes and $60 for an hour. Reservations required.
Private fitness sessions: Prices vary.
Wellness memberships: Contact the membership office at 757-565-8402 for more information.
Bike rentals: Rentals of adult and child single-speed cruisers, helmets, locks and baskets are available for a full-day, half-day or hourly.
More info: colonialwilliamsburg.com/explore/spa or 757-220-7720.
Joseph can be reached by phone at 757-374-3134.