Barbie has a LinkedIn page. Now can we get her some hips?
She has 4,932 followers (as of Friday morning) and more than 150 careers under her teeny-tiny patent leather belt, all showcased on her 20-page resume. Her latest job is fake consultant to a fake business called Dream Incubator, "helping girls around the world play out their imagination, try on different careers and explore the world around them."
She's evolving and growing in every area — except her proportions. Those still translate to a 16-inch waist, 29-inch hips, size 3 feet and room for only half a liver, according to the Daily Mail.
She long ago stopped saying things like "math class is tough" and went on to tackle arithmetic as both a computer engineer (2010) and a space camp instructor (2008). She's been an entrepreneur (2014), a presidential candidate (2012) and an architect (2011).
And now she's on LinkedIn. I suppose it's progress, but it feels more like defensive posturing.
For starters, girls aren't on LinkedIn. Two-thirds of the social network's users are 35 or older, according to statistics website Statista. Barbie's skew a tad younger, with 90 percent of girls ages 3 to 10 owning at least one of the dolls, according to Mattel.
It's possible parents are sitting their daughters down to browse Barbie's LinkedIn page, bonding over the doll's impressive credentials, imagining what sort of degree is required to consult at Dream Incubator. But it seems more like another chapter of the #unapologetic campaign Mattel launched earlier this year.
You may recall Barbie posing on the cover of Sports Illustrated's swimsuit issue in February. In a statement at the time, Mattel said: "As a legend herself, and under constant criticism about her body and how she looks, posing in (the magazine) gives Barbie and her fellow legends an opportunity to own who they are, celebrate what they have done and be #unapologetic."
She withstands "constant criticism about her body" because it's a ridiculous body. Why does she have to be emaciated to remain a legend?
If she's a role model, she's a role model. You can't pick and choose which parts of her girls emulate. If you're giving her a LinkedIn page and 150 careers because girls aspire to be like her, why not give her a healthy body for them to aspire to as well?
Let her gain some weight already.
"The doll was created in hopes of inspiring girls to dream bigger," reported Mashable, when Mattel announced it had partnered with real world female executives to dream up Entrepreneur Barbie.
Now if we could just get Mattel to dream bigger as well. (Bigger waist, bigger hips, bigger feet …)