TV rewinds Kennedy assassination, 50 years later

On the afternoon of Friday, Nov. 22, 1963, the turgid melodrama of "As the World Turns" was suddenly interrupted by grave news from the real world. In Dallas, three shots had been fired at President John F. Kennedy's motorcade. Fifty-eight minutes later, a visibly moved Walter Cronkite would confirm the unthinkable: The president was dead.

For the ensuing three days, Americans gathered around their televisions in a rite of collective mourning as the three broadcast networks abandoned their regularly scheduled programming to provide uninterrupted news coverage. From Nov. 22 through 25, 1963, 96% of TV-owning households tuned in for an average of more than 31 hours, apiece, and a record-setting 41.5-million television sets were in use during the president's funeral Monday afternoon.

This type of blanket coverage was unprecedented at the time — CBS had become the first network to expand to a 30-minute news broadcast just two months earlier — and would be replicated only after the Sept. 11 attacks 38 years later.

Television eventually returned to normal, of course, even if the popular imagination never completely did. Five decades after his death, Kennedy remains a fixture on the small screen, providing dramatic inspiration for shows such as "Mad Men" and fodder for hundreds of made-for-TV movies and documentaries.

VIDEO: Remembering JFK

Fittingly, the 50th anniversary of the assassination will be commemorated by the medium it helped define, because a veritable avalanche of JFK-related programming is scheduled to hit the airwaves in the coming weeks. CBS, NBC and PBS have prime-time specials in the works, as do the cable news outlets and a host of other channels, including History, Discovery, National Geographic and Discovery.

Whether because of lingering questions about the assassination, the perception that JFK's death marked the end of postwar optimism and the beginning of the '60s, or the simple power of the Kennedy mystique, television cannot seem to get enough of the so-called Camelot era.

"The four days remain imprinted in our minds, as do the significant moments that you see and re-see. Even if you were not alive in November '63, certainly you've experienced the television moments of it and are still grappling with what it means," said Ron Simon, curator of the Paley Center for Media in New York.

It seems there's a flavor of Kennedy coverage for every palate, from "Letters to Jackie" on TLC for first-lady fanatics to "JFK: The Smoking Gun," for the more conspiracy-minded, on Reelz. If television provided a way to collectively mourn a leader's death in 1963, today's cacophonous medium inevitably offers us dozens of ways to remember.

PHOTOS: John F. Kennedy on screen

The retrospective began at last month's Emmy Awards, where Don Cheadle described the assassination as "the moment when the television generation came of age," then introduced "American Idol" star Carrie Underwood, who performed the 1965 Beatles hit "Yesterday."

The awkward tribute illustrated the difficulty of revisiting this chapter in American history in a way that feels fresh, appropriate and relevant, particularly for a younger generation of viewers — a challenge also faced by producers of the coming deluge of Kennedy-related programming.

One time-honored approach is to involve big-name celebrities, however indirectly. CNN has "The Sixties: The Assassination of President Kennedy" (Nov. 17), the first installment of a 10-part documentary series produced by Tom Hanks, who will also appear, along with Steven Spielberg, in NBC's "Tom Brokaw Special: Where Were You?" (Nov. 22).

Hanks notwithstanding, the JFK project with the most name recognition may be "Killing Kennedy," premiering Nov. 10 on National Geographic Channel and adapted from the nonfiction bestseller by Bill O'Reilly and Martin Dugard.

PHOTOS: How TV reacted to JFK's assassination

The film, starring Rob Lowe as the ill-fated president and Ginnifer Goodwin as the long-suffering first lady, hopscotches through the major events of Kennedy's abbreviated term in the White House (Bay of Pigs, the Cuban Missile Crisis) in between scenes of his womanizing. More illuminating, at least to the average viewer, will be the film's depiction of Lee Harvey Oswald (Will Rothhaar), especially his alleged attempt to assassinate the far-right-wing zealot Gen. Edwin Walker and his tragically close brushes with the FBI.

In a decision that will surely draw jeers from certain corners of the Internet, "Killing Kennedy" hews closely to the Warren Commission's official version of events. "This is not a conspiracy-theory story, it's based on what's known and what's proven," said Howard Owens, president of National Geographic Channels.

But the Grassy Knoll will also have its moment in the spotlight (as arguably it should, given that only 24% of Americans believe Oswald acted alone, according to an AP-GfK survey conducted in April). Reelz, the obscure cable network that made headlines in 2011 when it acquired the History castoff "The Kennedys," has "JFK: The Smoking Gun," a documentary (of sorts) airing Nov. 3 which posits that the fatal shot to Kennedy's head was accidentally fired by Secret Service Agent George Hickey. (Appropriately, the network will also broadcast Oliver Stone's "JFK," the urtext of Warren Commission skepticism.)

Other specials, including CNN's "The Sixties: The Assassination of President Kennedy" and "Fox News Reporting: 50 Years of Questions: The JFK Assassination," will take a more measured look at the findings of the commission in 1964.

"Nova: Cold Case JFK," airing Nov. 13 on PBS, uses cutting-edge forensic technology to address some of the more persistent pro-conspiracy arguments, like the contention that only a "magic bullet" could have passed through Kennedy and Texas Gov. John Connally and remained intact.