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Seniors on the Go: 2014 ACSI report scores travel industries
JetBlue is tops in customer service among the six largest U.S. airlines. Marriott earns top marks among the eight largest multi-brand hotel chains. Among the online travel agencies (OTA), the little guys -- lumped into the "all others" group -- slightly outpoint top scorer big agency Orbitz. So says the new American Customer Satisfaction Index (ACSI) report for 2014. ACSI scores, developed by some folks at the University of Michigan, the American Society of Quality, and the CFI Group, are based on more than 7,000 consumer interviews.
April 22, 2014