Ashley HomeStore Celebrates Grand Opening of First Peninsula Location (March 16)

March 4, 2016
Danny Rubin
Contact Danny for the full schedule of events


Ashley HomeStore Celebrates Grand Opening of First Peninsula Location in Newport News
Newport News Mayor and Other Civic and Business Leaders attend to Welcome Ashley HomeStore

NEWPORT NEWS, Va. - Ashley HomeStore, the No. 1 furniture retailer in the United States, will celebrate the official grand opening of its 30,000 square foot showroom on Wednesday, March 16th located in the Oyster Point section at 11971 Jefferson Avenue, Newport News, VA.

The highlighted ribbon cutting at 6 p.m. will feature Newport News Mayor McKinley Price and will be emceed by WAVY-TV Morning Anchor, and Peninsula resident, Don Roberts.

The Ashley HomeStore, located across from Jefferson Lab, will have approximately 25 employees. This will be the company's third location in Hampton Roads, and the newest of more than 600 Ashley HomeStores worldwide. The store boasts a new logo, trend-setting style and merchandising techniques, home accents galore as well as an updated Dream Destination area featuring a huge bedding gallery exhibiting popular mattress lines Tempurpedic, Sealy and Ashley Sleep™, one of the fastest growing mattress brands in the world.

"We are thrilled to bring the Ashley brand and its extensive lines of home furnishings to the Peninsula," says Rick Coppola, Senior VP of Sales, Ashley Furniture Industries. "Quality products, style and outstanding customer service have been hallmarks of Ashley since its founding in 1945."

"The response leading up to this new store has been tremendous," says Brett Johnson, Director of Sales and Marketing for GrandBrands Furniture in Hampton Roads. "We're proud to serve the Peninsula community as the number one furniture store brand, and we look forward to earning their loyalty and trust. There are so many companies and people to thank that have welcomed us here as well. For example, the City of Newport News, Independence Construction, Scotty Signs and the local police and fire departments."

Celebration activities include tours of the new store, the kick-off for a chance to win a $5,000 in-store-shopping spree, tasty bites and beverages, and music entertainment from Christopher Newport University students and the Achievable Dreams Band. There will be drawings throughout the day for valuable $100 Ashley HomeStore gift cards. Guests can enter when they arrive at the store. During the 6 p.m. ceremony, as part of Ashley's Hope to Dream initiative, Ashley Newport News will announce the identities of several local non-profits to receive free mattresses.

"We believe consumers on the Peninsula will enjoy the quality, style and selection of Ashley Furniture and be delighted to see our fresh, exclusive product that fits today's lifestyles," said Keri Durkin, Senior Vice President Licensee Operations, Ashley Furniture HomeStores.

To request the full schedule of events for the grand opening, please contact Danny Rubin at or 757-285-7617.


About GrandBrands, Ashley HomeStore Newport News is part of the GrandBrands family that includes six Grand Furniture locations, GFO (Grand Furniture Outlet), and Ashley HomeStore's in Chesapeake, Virginia Beach and an Ashley Outlet in Virginia Beach. The Newport News 30,000 square foot showroom is located at 11971 Jefferson Ave. Newport News, VA 23606, phone 757-995-1005. Store hours are: Monday - Saturday 10 a.m. - 9 p.m., Sunday 12 p.m. - 6 p.m.

Ashley HomeStore is committed to being your trusted partner and style leader for the home. This commitment has made Ashley HomeStore the No. 1 furniture retailer in the U.S. and one of the world's best-selling furniture store brands with more than 600 locations in 28 countries.

Ashley Furniture Industries, Inc. (Ashley) feels that every person deserves more value for their money. Established in 1945, Ashley is one of the largest manufacturers of home furnishings in the world. From design through fulfillment, Ashley is committed to delivering the world's best home furnishing values, selection and service, and earning the loyalty and trust of its customers every day. Visit Ashley online at


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