Coldwell Banker Professional, REALTORS® Embraces New Global Luxury Program

The world is more interconnected than ever before, and luxury real estate is evolving to remain ahead of the curve. Today Coldwell Banker Real Estate LLC unveils the Coldwell Banker Global LuxurySM program, reflecting the globalization of modern luxury.

With a footprint spanning 49 countries and territories, the Coldwell Banker® brand has been a leading name in global luxury real estate. Every day, affiliated Coldwell Banker luxury property specialists handle approximately $130 million in luxury home sales, more than any other real estate brand. In 2016, Coldwell Banker affiliated sales associates represented home buyers and sellers in more than 25,000 plus luxury home sale transactions priced at $1 million or more.

Coldwell Banker Professional, REALTORS® in Hampton Roads plans to take advantage of this new rebranding to further their share of the luxury market in eastern V.A. and N.C. Their team of luxury sales agents have vast experience in the market of high-end real estate and are excited to take advantage of the new marketing opportunities, partnerships, and continue to cultivate their network of global brokers within the brand.

According to the National Association of Realtors®, $100 billion in U.S. property sales each year can be attributed to international buyers. As part of the launch of the Coldwell Banker Global Luxury program, the Coldwell Banker brand is unveiling a logo, signage and website. The rebranding of the program to Coldwell Banker Global Luxury means that the Coldwell Banker Previews International name will be retired.

The new site will connect 750,000 luxury agents across multiple international brands and syndicate listings globally to real estate portals around the world. The new logo is a simple and sleek take on the classic Coldwell Banker brand imagery, featuring an elegant black and white color scheme.

The new Coldwell Banker Global Luxury website can be viewed at
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Coldwell Banker Professional, REALTORS® is an affiliate of the Coldwell Banker® System and has 6 Sales Offices and 2 Property Management offices located throughout Hampton Roads. Coldwell Banker Professional, REALTORS® corporate office is located at 3300 Virginia Beach Blvd #404 Virginia Beach VA 23452 and can be reached at 757.222.6735 or Connect with them online at, and

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