Charlie Marcotte, founder of "Family Service Day" and owner of American Pride Automotive here in Williamsburg, Newport News/Yorktown, and Toano was guest speaker recently for the Rotary Club of Williamsburg's dinner meeting. Marcotte started Family Service Day at his business in 2009, which is a charitable event offering free automobile service, repairs, and helpful maintenance advice to those in the community who are in need of help in maintaining their automobiles. His company's focus has been on single parent families and those military families whose spouse is deployed. However, through his strategic alignment with several of our area's charitable organizations and greater visibility in the media of his concept, in 2014 Marcotte's Family Service Day concept was formalized and given corporate status as a benefit corporation with offices in Virginia and New Hampshire. Marcotte's concept has expanded now to other automotive shops and other service businesses in over 8 states with services provided to over 900 families. Marcotte announced that this year two national free service events have been planned for May 9 and November 7 with approximately 6,000 automotive repair shops providing free service to those in need under a new flagship title of 'Keeping Cars Kickin.' Marcotte noted that his organization is funded through sponsorships. Sponsors allow more benefits to be offered when required to meet the specific needs beyond basic service and repairs. A website with more information on Family Service Day operation can be accessed at: .