After 20 years of using the "Javelin man" logo, Williamsburg-based Performance Chiropractic (www.performancechiropractic.com) and clinical director Dr. Daniel Shaye hired a consulting firm to hone and clarify its vision & mission. The resulting statements were:
Vision: "Connecting people to their true potential."
Mission: "Applying the power of science and passion."
Once the Vision and Mission were set, and Company Values were also clearly stated, Performance Chiropractic commissioned an international design contest that brought in over 500 entries. Using feedback from patients and other stakeholders resulted in the final selection you see here. The new corporate logo includes elements of nature, passion, motion, and aspiration. Dr. Shaye and his team look forward to living our vision and mission, for the benefit of our community.
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