Campaign focused on consumer education around barre brings special pricing and rewards to Pure Barre Williamsburg, VA

(Williamsburg, VA) January 5, 2016 - Pure Barre, the largest and most established barre concept in North America, is pleased to announce January as Learn to Barre Month, a national initiative focused on educating the general public about barre and its transformational benefits. As the leader in the barre category, Pure Barre is aiming to show consumers how effective barre classes can be through its expert instructors and innovative, proprietary technique. Pure Barre Williamsburg, VA is helping to promote the barre industry this month by offering special pricing and rewards for new clients and an increased amount of complimentary educational workshops, allowing more people to understand and explore the burgeoning fitness technique.

"As the New Year is beginning, this is the perfect chance for anyone to try a new fitness regiment. We are proud to be a part of this initiative to invite anyone to learn and experience barre, while receiving the proper tools for success," said Pure Barre Williamsburg, VA owner, Amy Perkinson.

The principle behind Pure Barre's proprietary technique is to use precise, focused movements to work each major muscle group - including arms, thighs, seat and abdominals - to the point of fatigue, and then stretch the muscles back out to create a strong, lean and toned physique. Additional benefits include improved flexibility, posture, balance and overall confidence.

Kicking off January 1st to align with healthy living resolutions, Pure Barre's Learn to Barre Month consists of the following elements:

Learn to Barre Microsite. Pure Barre has launched a Learn to Barre microsite at www.purebarre.com/LTB featuring all the information and tools necessary to get started. The dedicated site includes a welcome video, new client promotions, advice for beginners, Pure Barre benefits and terminology, a calendar of educational events and more.

Learn to Barre Package. New clients at Pure Barre Williamsburg, VA can enjoy two weeks of unlimited classes for a highly discounted rate of $49- please visit https://clients.mindbodyonline.com/classic/ws?studioid=261626&stype=41&sTG=22&prodId=10281 to sign up.

Educational Opportunities. New clients have the opportunity to connect and chat live with Pure Barre's Master Trainers to download on all things barre and get prepared for their first Pure Barre class. Additionally, Pure Barre Williamsburg, VA is hosting a series of complimentary Breaking Down the Barre workshops to help clients deepen their understanding of the technique - visit
https://clients.mindbodyonline.com/classic/ws?studioid=261626&stype=-8&sVT=10&sView=day&date=01/23/16 for more information.

#isurvivedpurebarre Challenge. Clients are encouraged to share a story about their first barre experience using the #isurvivedpurebarre hashtag. Additionally, new clients who complete at least seven classes within their two-week Learn to Barre package timeframe will be entered to win one month unlimited from Pure Barre Williamsburg, VA and a music-inspired getaway for two to Austin, TX, courtesy of the Pure Barre Headquarters and the Westin Austin Downtown.

For more information on Pure Barre's Learn To Barre Month, please visit purebarre.com/ltb and www.purebarre.com/va-williamsburg for Pure Barre Williamsburg, VA's specific specials.

About Pure Barre
With more than 350 studios, Pure Barre is the largest, most established barre franchise in North America. Pure Barre classes offer an extremely effective total body workout that lifts your seat, tones your thighs, abs and arms, and burns fat in record-breaking time. With a unique franchise business model, Pure Barre has created an opportunity for fitness enthusiasts to pursue their dreams doing what they love. To help fans bring the lifestyle into their homes, Pure Barre also offers an extensive series of at-home DVDs as well as exercise equipment and apparel. Visit www.purebarre.com to learn more.


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