Yorktown museum, Jamestown Settlement see more revenue, visitors

Contact ReporterYork/Poquoson reporter

The Jamestown-Yorktown’s Foundation’s “living-history museums” both saw more paying visitors and brought in more cash in 2017, according to a news release.

Total admission revenue at the Jamestown Settlement and the American Revolution Museum at Yorktown was about $6.27 million, an increase of 12.3 percent.

Paid visits went up by 7.7 percent, bringing in a total of 610,844 visitors. The Jamestown Settlement accounted for about two-thirds of visitors.

The museum at Yorktown opened fully in the spring, celebrating the new museum with a 13-day dedication event. The museum grew out of the former Yorktown Victory Center, and the Jamestown-Yorktown Foundation spent about 10 years transforming the center into the museum, said Tracy Perkins, a foundation spokeswoman.

Galleries and film exhibits were the first part of the museum made available and opened in October 2016. The opening celebration in the spring added outdoor and living-history exhibits.

The museum brought in 203,632 visitors in 2016, an increase of 25.6 percent. Visits at Jamestown increased by about half a percentage point.

About three-quarters of visitors to the museums were from outside Virginia, and about a third of ticket sales came through group visits and school field trips.

Along with paying visitors, the museums admitted 78,801 people for no charge. That includes children younger than 6, promotional admissions, College of William and Mary students and residents of York County, James City County and Williamsburg.

Susan Bak, senior director of marketing for the foundation, credited campaigns in digital advertising, national public relations and a Virginia radio campaign with bringing in new visitors. Materials also promoted other local attractions to market the two museums as part of “one of the nation’s premier American Revolution destinations,” Bak said in the news release.

Both museums are open daily from 9 a.m. to 5 p.m.

The American Revolution Museum at Yorktown, 200 Water Street, features films, galleries and living history exhibits. This year, special exhibits include a look at American, British and French artillery used in the war, which will open in June.

The Jamestown Settlement, 2110 Jamestown Road, connects visitors with cultures that converged at the original settlement through historical interpretation and other attractions.

For more information on the museums, call 888-593-4682 or 757-253-4838 or visit www.historyisfun.org.

Reyes can be reached by phone at 757-247-4692.

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