Peninsula nonprofits join in big on Giving Tuesday

Daily Press

Dozens of Peninsula nonprofits participated in the nationwide day of charity called Giving Tuesday this week.

The global day of giving on Nov. 28 began in 2012 and connects people of all demographics and communities to encourage giving, according to the Giving Tuesday website. Purposely tailing Thanksgiving, Black Friday and Cyber Monday, Giving Tuesday serves as a kickoff to the giving season, the website states.

The Virginia Peninsula Foodbank is among the dozens of Peninsula nonprofits that participated Tuesday. In a Facebook post mentioning the annual celebration, the organization included a link where people could donate to the bank. One dollar donated to the bank provides four meals for those in need, the post said.

“We hope that if this special day encourages people to donate to nonprofits, that they do take advantage of it and give to their favorite nonprofit,” said Karen Joyner, chief executive officer at the food bank, by phone.

The food bank was created in 1986 to provide food to Peninsula residents in need, and has provided more than 147 million meals since then, according to its website. Nonprofits United Way of the Virginia Peninsula and the Peninsula Community Foundation also took part in Giving Tuesday.

Both organizations assist in matching donors and agencies with specific local charities based on needs and the donor’s preference for a certain cause. United Way of the Virginia Peninsula tweeted about Giving Tuesday and linked to a donation page.

The Peninsula Community Foundation used Giving Tuesday as a chance to announce its new “Imagine” charity campaign which is raising funds for four specific causes: improving the lives of children younger than 5, improving the structure of old neighborhoods, ending homelessness, and improving education and workforce development.

“We thought (Giving Tuesday) was a perfect platform to launch the ‘Imagine’ campaign,” said Tammy Flynn, director of philanthropy at the foundation. “What better way to give back than to give back to the entire Peninsula?”

The foundation also linked to their donation page in a Facebook post about Giving Tuesday. Though the organization was not able to determine exactly how many donations it had by Tuesday night, Flynn said the related Facebook post and donation page link had a substantial number of clicks throughout the day.

“It’s just great that the people are really starting to have the mindset that (Giving Tuesday) is another day for the calendar – just like Thanksgiving, Cyber Monday and Black Friday,” Flynn said. “We actually do have to pause and take stock of how we can impact the community.”

The Daily Press-Ferguson Holiday fund, started in 1929, also contributes to 23 nonprofits in the Greater Peninsula Area. Roughly $166,500 was raised last year, and the funds were distributed among nonprofits including Transitions Family Violence Services in Hampton and St. Paul’s Episcopal Church in Newport News.

People interested in donating to the Daily Press-Ferguson Holiday Fund can visit dailypress.com/holidayfund or call 757-247-4862.

Smith can be reached by phone at 757-510-1663 or on Twitter @hillarysmith21.

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