At the merchandise tent behind the 18th hole, many items aren't staying on the shelves for long.
The response for polo shirts, hats, visors and sunglasses has been high, said merchandise manager Melissa Bieger.
"It's been pretty successful the past two days," she said.
A steady stream of customers enter the tent, as many items people are buying are the canvases for autograph seekers, like commemorative pin flags for adults and oversized soft golf balls for children, Bieger said.
"We always sell tons and tons of that," she said.
Bieger said as the tournament progresses, so will interest from fans.
"It builds every day," she said.
One particular item, a men's lavender polo shirt by Nike, is a notable hot-seller. There was only one left in stock as the second round got under way.
"It's something about the color," Bieger said.
For Kingsmill volunteers Rob Williams and Lucy Merritt, the thrill of autograph-seeking is an added bonus to working the LPGA tournament.
On their own time, Williams, from Virginia Beach, and Merritt, from Hampton, have their Sharpies and pin flags ready.
"I'd love to get the whole thing filled up," Williams said, noting he had 23 signatures around 1 p.m. Friday.
Why just a pin flag and not have a hat or a golf ball for players to sign?
"I try to be considerate to others," Williams said, adding that he saw an autograph seeker with a photo album, hats and other items for one golfer to sign.
"I was like, 'Oh, come on'," he said.
Merritt already has one pin flag covered, so she has another one out for players to sign — but for her friend.
"Every one of them is so nice and sweet," she said of the players.
One player in particular, Dewi Clarie Schreefel, was of particular interest to Williams and Merritt but she taken to the media center for interviews after she finished at the 18th hole.
"Oh well," Merritt said. "We'll have to try tomorrow."
Some brotherly help
Danielle Kang got some help on her putting from a very close source.
"My brother says I owe him five percent of whatever I win this week," she said. "So I hold him, hey, if he can get me to shoot under par and go low, I'll give you 20 percent."
Kang could have to pay up, as she carded a 7-under 64 to take her to 11-under par overall in the tournament, putting her second place behind leader Shin.
"My brother taught me how to putt so it's been working pretty well as far as I can see," she said.