For Pamela Lundberg and Richard Lodwick, one of the joys of optometry is the excitement of a child seeing clearly for the first time after receiving corrective lenses.
“That only happens one time,” Lodwick said. “I like to think our patients remember those experiences.”
That passion helps drive Williamsburg Eye Care, which Lundberg founded in 1994 and Lodwick joined about a decade later. The practice won the Optical Retail category in the Virginia Gazette’s Best of Williamsburg 2017 contest.
Together with their staff, they strive to create a practice with an eye toward offering a personal touch for patients.
As a private practice, Williamsburg Eye Care can focus on the needs of individuals more easily, Lodwick said.
“We can get to know those patients. If you’re not in that type of setting, it’s more difficult because you have other people who are telling you how many people to see,” Lodwick said.
The practice also benefits from its deep roots in the community, Lundberg said.
Williamsburg Eye Care has served the needs of generations of local families. It isn’t unusual for Lundberg to have fitted a person for corrective lenses in their youth and then provide the same service for that person’s children years later.
“There’s a boy who’s my son’s age and I fit his mom in contacts when she was a teenager. I see his grandma and his great-grandma,” Lunberg said.
With a wide age range of patients, every day offers new challenges. Some patients need glasses, while others suffer from diseases such as glaucoma.
“It’s never the same from room to room, from day to day,” Lundberg said.
Williamsburg Eye Care’s 12-member staff play a key role in the practice’s success, as they often spend more time with patients than the two doctors, Lodwick said.
“What makes a business in healthcare the best is the people patients interact with the most, and that is staff,” Lodwick said.
Williamsburg Eye Care
Location: 101 Bulifants Blvd., Suite A.
Hours: 9 a.m. to 5 p.m. Monday, Wednesday and Friday; 9 a.m. to 7 p.m. Tuesday and Thursday. Every other Saturday 8 a.m. to noon.
Jacobs can be reached by phone at 757-298-6007.