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Proximo takes on pro bono challenges


WILLIAMSBURG — Six local non-profit groups will benefit from free marketing services provided by Proximo Marketing Strategies.

The program is part of a partnership with Riggs Partners' CreatAthon, a 24-hour marketing marathon during which advertising, public relations and other marketing firms generate free marketing strategies and creative product for local nonprofits that have little or no marketing budget.

In total, 17 non-profit groups requested help with over 30 projects. The six organizations selected were Williamsburg Area Learning Tree, Communities in Schools of Hampton Roads, Peninsula Reads, Ignite Fine Arts, United Way of Greater Williamsburg and Youth Sailing Virginia Inc.

"CreateAthon continues to be one of the things we are most proud of at Proximo," said Drew Faithful, project director of Proximo Marketing Strategies. "Non-profits typically have a huge hurdle to overcome when it comes to budget, but their work is so important to a lot of people. It's a great feeling to be able to help organizations that focus on helping so many others."

On Monday, volunteers from Proximo will be part of a 24-hour work blitz, partnering with local design firm Designs by Me, to provide an even higher quality of service to the organizations. Hampton Inn of Hampton, opposite of Sentara Hospital, will provide breakfast for the team and Thank Goodness It's Homemade, a local bakery and confectionery, is providing free meals to the team to fuel them through their work blitz.

Proximo is a digital and traditional marketing agency which works with companies, non-profits and government institutions to consult, educate, collaborate and execute integrated cross-platform marketing strategies. It is owned by.

Business notes:

Autobell Car Wash, Inc., of Charlotte, N.C. has opened a full-service wash at 336 Second St. at the former Car-Robics site near the intersection with Merrimac Trail. Greg Eddins is the store manager. This marks the family-owned-and-operated chain's first location in Williamsburg and tenth in the Hampton Roads area. Other washes are located in Hampton, Chesapeake, Virginia Beach, Newport News, and Norfolk. The company now has 70 locations in four states. The new wash and all locations of Autobell are currently open 7:30 a.m. to 7:30 p.m. Monday through Saturday and 8 a.m. to 6 p.m. Sunday.

Child Development Resources recently announced staff additions and advancements. Karla Sprouse will be the network support specialist with the VA Infant & Toddler Specialist Network and a part time associate coordinator for Virginia Quality-Peninsula Region. Sprouse holds an associate's degree in Early Childhood Development from Virginia Western Community College, a bachelor's degree in Human Services / Management from the University of Phoenix, and a masters in teaching & learning - early childhood. Katie Quigley has been tapped to lead CDR's Early Head Start program. Quigley holds a bachelor of science degree in mass communications with a minor in Sociology from East Tennessee State University, and she joined CDR in January of 2001 as the EHS program assistant. Betsy Edwards recently joined CDR's Development department as the development associate in charge of special events. Edwards will spearhead CDR's major fundraisers, the CDR Bid 'n Buy Auction, and the Superhero 5K, as well as other events associated with the agency, including events associated with CDR's 50th Anniversary. Edwards holds a degree in sports management from Georgia Southern University and is a native of Newport News.

Vaughan can be reached at (757)345-2343.

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