For the past 12 years, she's interviewed almost every celebrity as they've headed to the Academy Awards ceremony. And her fans have noticed.
When Rancic joined E! News as a correspondent in 2002 and then became solo anchor and managing editor for the show in 2005, she took the program from the lowest rated on the E! Entertainment Television network to number one. Her 3 million Twitter followers attest to her strong presence on social media.
In addition to anchoring E! News, Rancic also co-stars as a member of the "Fashion Police" team. It puts her in the unique position to report the news and spot trends while stopping sartorial missteps. But she's not just into fashion. This awards season, Rancic is also partnering with Chase Freedom, which is offering 5 percent cash back on movie theater purchases through the end of March.
If that wasn't enough, Rancic has found time to produce a clothing line, co-author a book and star in a reality television show with her husband, Bill. Oh, and she also had a son, Duke, 18 months ago.
And there's more to come, says the University of Maryland alumna.
Ahead of the Oscars, Rancic talked about life on the red carpet, including her favorite and least favorite moments in the spotlight.
Describe your morning ritual on awards day?
I always wake up excited on awards days. My husband, Bill, and I have actually been waking up early and taking the baby on a long walk the mornings of the red carpets. They are such long days for me, so spending that bit of time with my family is really important. After our walk, we have a big, healthy breakfast. It is key to eat healthy, high-protein breakfasts every day, but especially before long workdays like these. I need all the energy I can get.
After breakfast, I head to whichever hotel I am to be getting ready at and spend about two hours in hair and makeup before getting dressed in my gown. That time goes by so fast and it is a mad dash to the carpet, but my glam squad always gets it done.
And the preparation for awards shows goes far beyond the fun glamming process and starts long before the morning of. I always make sure I've seen all of the nominated movies.
How do you choose your makeup and hair look for awards day?
My hair and makeup look always depends on the gown I am wearing. My hair is styled to complement the dress, so if I have a lot of heavy beading or lace on or around the neckline, I will likely do a more sleek, simple hairstyle. And same goes for makeup. If my dress is black, I have more options for makeup colors, but for example, if my dress is purple, my makeup artists will probably stick to a more neutral lip color and so forth. It all revolves around the gown.
I loved the Covergirl Always Naked nail polish you rocked last year. Is there any type of makeup you swear by?
I tend to go for more bronzy looks. My favorite bronzer is by Catalina Su. It a great bronzer. It's my must-have beauty product. It makes you look alive. I also use Strobe Cream by MAC Cosmetics. It works really well with the lights on the carpet. It gives you a dewy look.
Are you going to be rocking a new nail polish for the Oscars?
I'll definitely be doing something good — especially with the Mani Cam. We love it, and the celebs love it more. We get so many calls from publicists asking where the Mani Cam will be. They [celebrities] look forward to coming to the red carpet. I don't know yet [what nail polish I'll be wearing]. It depends on the dress. I had a fitting yesterday with 10 dresses. I have another 10 today. Once we narrow the choices down, I'll know.
What are your best and worst red carpet moments?
If I had to choose one best red carpet look, I would probably say the white Tony Ward Couture gown I wore to the 2012 Academy Awards. I just felt so glamorous and beautiful that day. And my worst is an easy choice. I actually wore cowboy boots with my gown at my very first Academy Awards red carpet about 12 years ago. I don't know what I was thinking. It was terrible.
Speaking of footwear, what do you usually wear — flats or heels — if you're wearing a long gown?