Pac-12 football has great marketing, but it needs championships

Pac-12 Commissioner Larry Scott has made sure the conference is getting more nationwide recognition, but until a Pac-12 team beats a Southeastern Conference team for a title, marketing means little.

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Pac-12 Commissioner Larry Scott and his coffee-addled band of football coaches made their final whistle stop in Los Angeles on Friday after an exhaustive East Coast publicity tour that included everything but a round-table sit-down with Charlie Rose.

The conference has become so Eastern centric of late two Pac-12 coaches appeared to have picked up Brooklyn accents.

Scott had been on the road for two weeks and was looking forward to finally getting back home to the Bay Area.

It used to be every Pac season started with media day next to the Pacific Ocean, but that was before ESPN started signing over billion-dollar checks to a conference it used to tip like a busboy.

Whatever Pac-12 marketing is doing has resonated at ESPN headquarters in Connecticut.

"I can report that Bristol is looking west this season," Scott, entering his fifth season in charge, said.

Don't expect this to mean GameDay is ready to make a trip to Pullman, Wash.

The downside to being last-stop leftovers in L.A. was there really wasn't any fresh news left to report after the coaches dragged their carcasses into a soundstage at Sony Studios in Culver City.

Washington State Coach Mike Leach is writing a book on Geronimo.

"Researching is the most exciting part," he said.

USC Coach Lane Kiffin reaffirmed a previously reported story that he was going to call plays again this season.

There was also an unconfirmed rumor Oregon State Coach Mike Riley might be coming out with a book of chili recipes.

Scott actually saved the worst for last in reporting the Pac-12 Network's seemingly intractable impasse with DirecTV would probably extend through a second season.

The conference, in so many ways, has burst into the national consciousness under Scott's vision and leadership.

The gush of broadcast money coming into company coffers has allowed the league to seriously upgrade its portfolio.

A train stop like Washington State is suddenly paying competitive dollars to a coach like Leach.

The league's star power may now be second only to the Southeastern Conference.

Rich Rodriguez (Arizona) and Todd Graham (Arizona State) arrived last and appear to have those programs on fast tracks.

No league in America is doing more interesting things, schematically, on a football field.

The three new coaches joining the league this year all offer intriguing possibilities.

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