When Bryant and the Lakers arrived in Boston a day ahead of their Friday night game against the Celtics at TD Garden, the All-Star guard headed to BC because of his interest in international marketing.
He, and several students, took to Twitter regarding the visit.
Professor Nick Nugent said he was as surprised as the students.
"I had just begun the class with an example of the how the NBA is a model of successful international marketing and how Kobe Bryant is its biggest star, when suddenly the door opened and in walked Kobe," Nugent told reporters of the visit. "It was surreal."
Bryant, who hopes to return to the court in February once a fractured bone in his knee heals, took time after class to pose for pictures and sign autographs for students, some of whom tweeted about it.
Kobe Bryant is in my international marketing class ¿¿¿¿— Christina Panz ¿ (@xochristinaP) January 17, 2014
The Lakers defeated the Celtics, 107-104, to win for only the second time in their last 14 games.