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Black Friday (shopping)

William and Mary Digest: Nov. 29

William and Mary Digest: Nov. 29

Researcher digs into holiday shopping trends

While the Black Friday dust still settles and the holiday shopping season revs into high speed, one College of William and Mary faculty member is taking a closer look at the choices we make.

Kurt Carlson, associate dean for faculty and academic affairs at the Raymond A. Mason School of Business, is an expert in consumer and behavioral research.

Carlson wrote a series of reports on holiday spending, finding:

  • People are perfectly happy to spend on themselves this time of year, and especially on electronics.
  • They spend 60-65 percent of their holiday budget in the week of Black Friday spanning the Wednesday...