To Simon Premium Outlets officials, the new Norfolk Premium Outlets and its sister property, Williamsburg Premium Outlets nearly 50 miles north, complement rather than compete with one another.
Still, on the website for Williamsburg Premium Outlets, it touts itself as serving "the nearby areas of Williamsburg, Virginia Beach, Norfolk and Richmond."
Norfolk Premium Outlets, which opens June 29, sits just off of Interstate 64 and Northampton Boulevard, and within sight of Norfolk International Airport. Williamsburg Premium Outlets is off Route 199 and Richmond Road in James City County.
"Really, this is a different animal than Williamsburg, because this is...