Kelly Kim and her husband wanted the name of their new pan-Asian restaurant to stand out, eschewing bland or stereotypical phrases, like bamboo, dragon and lotus.
Then it hit them. Yellow Fever.
"That's memorable," Kim recalls saying to her husband Michael before they opened their first location in late 2013, in a Saturday interview with The Washington Post.
After Wednesday's opening of a third location in a Whole Foods 365 store in Long Beach, California, it may be memorable in a different away.
The announcement triggered a national outcry on social media, with many criticizing the name's racist undertones.
Yellow fever is a mosquito-borne...