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Mattel Inc.

Do you miss Toys R Us? Its lenders hope to revive the brand

Do you miss Toys R Us? Its lenders hope to revive the brand

The same Toys R Us lenders that have been taking heat for their role in the decision to liquidate the company in March are now working on bringing the brand back to life, according to new court documents.

In a bankruptcy court filing Monday, the funds that now control Toys R Us said they'd canceled a plan to auction off the company's intellectual property. Instead, they are seeking to reorganize the assets into a new company that will maintain the current license agreements and can invest in new retail operating businesses.

Maintaining the brands under a new independent U.S. business is the best option with respect to the recovery of the Toys R Us estate, as well as the...

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