Elon Musk

Elon Musk wants to sell people solar roofs that look great. Here's his much anticipated design

Elon Musk wants to sell people solar roofs that look great. Here's his much anticipated design

After hinting for weeks about a groundbreaking design to lure more customers to solar energy, billionaire entrepreneur Elon Musk on Friday showcased a line of high-design roof tiles that generate power from the sun without the clunky panels sold by most companies.

“The key is to make solar look good,” Musk said during the product introduction staged on the old set of ABC’s “Desperate Housewives” series at the Universal Studios Hollywood backlot. “We want you to call your neighbors over and say, ‘Check out this sweet roof.’ ”

Musk, chief executive of Tesla and chairman of...

34°