Equifax

Companies you've never heard of are exposing your personal data

Companies you've never heard of are exposing your personal data

Here's a fun question to pose to the family dinner table: Have you ever heard of Alteryx?

Whether you have or not, chances are good that it's heard of you. Alteryx is a data analytics company that makes its money by repackaging data that it's collected from different sources. And it became the latest reminder of how much data little-known companies have collected on us — and how little oversight there is over the security of that data.

Earlier this week, an analyst from the security firm Upguard shared that Alteryx had not properly protected detailed information it had collected on 123 million U.S. households (All told, there are about 126 million American households,...

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