Editor’s note: This is the sixth and final installment that takes a look at Colonial Williamsburg’s finances. To revisit the series, visit vagazette.com/colonialwilliamsburg.
When Mitchell Reiss considers Colonial Williamsburg’s future, he focuses on two things: its balance sheet and an evolving desire.
His goal is to stabilize the organization’s financial health in a sustainable way. One or two years of success is not enough; it needs to last.
The desire, he admits, is harder to put a finger on, and it isn’t defined by admissions receipts and expense reports.
“How do we become...