Forrest Mars

Looking forward: A vision for Colonial Williamsburg

Looking forward: A vision for Colonial Williamsburg

Editor’s note: This is the sixth and final installment that takes a look at Colonial Williamsburg’s finances. To revisit the series, visit vagazette.com/colonialwilliamsburg.

When Mitchell Reiss considers Colonial Williamsburg’s future, he focuses on two things: its balance sheet and an evolving desire.

His goal is to stabilize the organization’s financial health in a sustainable way. One or two years of success is not enough; it needs to last.

The desire, he admits, is harder to put a finger on, and it isn’t defined by admissions receipts and expense reports.

“How do we become...