Robert A. Iger

Why Disney is unlikely to buy Twitter

Why Disney is unlikely to buy Twitter

One is an entertainment giant famous for exacting tight control over its content.

The other is a tech firm whose commitment to free speech has earned it a reputation as a hub for news and a haven for online harassment.

Together, they make for a brow-raising pairing. But stranger things have happened in the land of acquisitions than the chatter surrounding Walt Disney Co. and Twitter Inc.

Bloomberg first reported Monday that Disney is considering bidding on Twitter, joining a growing list of potential suitors said to include Salesforce Inc., Microsoft Corp. and Google Inc.

While Twitter has long been discussed as an acquisition target for other tech firms,...