Why do Americans care so much about the U.S. women's national team in the World Cup when they don't seem to care much at all about the professional soccer teams that feature the very same women?
One could ask the same question about women's team sports in general. We seem to get all revved up when American women are chasing a world championship -- an Olympic gold medal, say, or a Women's World Cup -- but where's the splashy national TV coverage for the WNBA playoffs?
Don't blame the broadcasters. They follow the audience, they don't lead it.
The truth is, Americans embrace their national teams when they're beating other countries' top talent. With the exception of a...