Busch Gardens Orlando

Chamber shifts marketing efforts toward food, activities

Chamber shifts marketing efforts toward food, activities

As the Williamsburg Taste Festival offers culinary delights through Sunday, it also marks progress toward a rebranded Greater Williamsburg area.

Karen Riordan, president and CEO of the Greater Williamsburg Chamber & Tourism Alliance, said she envisions Williamsburg as a destination for foodies of all ages.

It’s a focus that emphasizes the myriad of established restaurants, such as the Trellis and Riverwalk Restaurant, alongside hit newcomers such as Billsburg Brewery and Amber Ox Public House.

“I just think now’s the right time to put that all together,” Riordan said. “If we can start to really emphasize that and bring that to light, we think that’s going to be a...

61°