Wyndham Worldwide Corporation

HoJo hopes "Orange Wednesday" catches on

WILLIAMSBURG — "Orange is the new black" will be more than just a hit Netflix series about a women's prison, if a new Howard Johnson hotel chain promotion takes off.

HoJo is trying to create "Orange Wednesday" — Dec. 2, the first Wednesday after Thanksgiving — as a day for people to book travel deals, the way "Black Friday" and "Cyber Monday" have become annual tradition for those chasing retail deals.

"Looking forward to getting up at 3 a.m. on Black Friday just so you can beat the crowds and save $5 on that new off-brand blender? We didn't think so. This year, forget the Black Friday madness and instead, focus your efforts on...