Marquette University

Forming an Agritourism Business by Mayes D. Mathews, Ph.D.

Historically, farming has been an important part of economic growth in both James City County and the nation. However, small to medium farms in James City County are caught in the grip of a combination of rising costs and diminished revenues. At first glance the solution seems simple. Work harder. But that alone may not be enough. The answer may lie instead in following a new path that is opening and providing new opportunities, Agritourism.
The idea is straightforward. Take two ideas and put them together in new ways to form a new great idea, a new business. But that idea may not be enough. Technology advances in the Internet, increased connectivity, and improved computer aids...