As a fashion designer, Tim Coppens is no stranger to trying to get customers to buy into his vision.
His latest effort as executive creative director for Under Armour Sportswear might be a tough sell.
Last week, on the last day of New York Fashion Week, Coppens presented Under Armour Sportswear (UAS), the Baltimore-based brand’s new take on performance apparel.
About 300 people crowded into a waterfront warehouse near the Brooklyn Bridge to see the latest creations by the Belgian designer in Under Armour’s first Fashion Week appearance. The music boomed and lights flashed as the models — a mix of men and women — were revealed from behind massive corrugated metal doors....