Morgan Freeman

2018 Super Bowl ads: 5 best and worst

2018 Super Bowl ads: 5 best and worst

Dozens of ads aired during the 2018 Super Bowl, the great majority of them safe and competent rather than outstanding, risk-taking or appalling. There are the ten that really stood out, the best and the worst:

THE BEST

Tide

Big Detergent absolutely nails it in a spot that’s not only front-to-back engaging but also manages to co-opt all the other ads people paid $5 or 10 million to air. Regular-guy “Stranger Things” star David Harbour opens in a car in the McConaughey pitchman position. “Typical Super Bowl car ad?” Harbour asks. No. Suddenly he’s in a bar as a bottle crashes to the floor: “Hilarious beer ad?”...

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