Virginia General Assembly

Jamestown groups aim to market history

WILLIAMSBURG — "History is a verb," according to a new ad campaign for the Jamestown-Yorktown Foundation.

The new campaign was previewed Thursday at a joint meeting of the Jamestown-Yorktown Foundation Board of Trustees (the state agency that runs Jamestown Settlement and Yorktown Victory Center) and the Jamestown-Yorktown Foundation, Inc. Board of Directors (the private non-profit organization that raises private funds to support the museums' programming and acquisition of artifacts) at the conference center at Great Wolf Lodge.

The approach taken to the campaign won over the three other options in testing with likely visitors, said Aaron Dotson, principal...