National Football Conference

NFL ratings take a hit, TV networks scramble to learn why

NFL ratings take a hit, TV networks scramble to learn why

The country will choose a new president on Nov. 8, and no one is more eager for that day than the TV executives who do business with the NFL.

Whether Hillary Clinton or Donald Trump occupy the White House won’t make a difference as to who makes it to the Super Bowl. But it will go along way to explaining whether the NFL ratings downturn this season is a temporary blip or a game-changer in the TV business.

Viewer interest in the presidential race — along with the growth of online streaming, missing star players, boring match-ups and social protests against the national anthem —  has been cited as a major factor as to why the NFL is seeing its first...

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