Chevrolet Bow Tie logo

The mysterious Bow Tie: Did Chevrolet co-founder William C. Durant find inspiration from Persian wallpaper design or did it have more formal origins back in 1913? "I think it was between the soup and the fried chicken one night that he sketched out the design that is used on the Chevrolet car to this day," his daughter Margery Durant wrote in her 1929 book, “My Father.” Whatever the case, the logo has been a picture of consistency since the letters were dropped by the late 1930s.

Gene J. Puskar/AP
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