The ever-evolving crest of the 115-year-old luxury brand mirrors its rise and fall between the luxury and sub-luxury, or premium, segments. The crown and wreath are gone as of model year 2014 for a more streamlined, modern look. “This new Crest matches the lower, longer, leaner mantra of our current car designs, and reflects the evolution of our Art and Science philosophy,” executive design director Andrew Smith said in 2014. Interestingly, the five-sided shape of the Cadillac family coat of arms is everywhere in new Cadillacs, from the shape of the dashboard and the mirrors to the shape of the license plate area of the trunk.
A Cadillac CTS sits on display at the Chicago Auto Show Thursday, Feb. 8, 2018, in Chicago.