Toyota’s logo of three interlacing ovals is so layered with meaning it could justify another inexplicable plot featuring Dan Brown’s fictional symbolist Robert Langdon. Introduced in 1989 on the Japanese brand’s 50th year, the logo on first glance looks like a vertical and horizontal circle in the shape of a T so that it’s easily recognized around the world, befitting one of the world’s largest automakers. The broader circle can also represent the world, stamped by T for Toyota. Seen another way, with a bit of a reach, each letter on Toyota can be evoked graphically within the symbol. Toyota says “the two perpendicular ovals inside the larger oval represent the heart of the customer and the heart of the company.”
This is the Toyota logo on the grill of a 2018 Toyota 4Runner on display at the Pittsburgh Auto Show Thursday, Feb. 15, 2018.