New York, NY, September 13, 2018 - PM360, a leading trade magazine for marketing decision makers in the pharmaceutical, biotech, medical device, and diagnostics industries, has named Snow Companies as the Advertising Agency of the Year Trailblazer Gold winner.
Patients as the most credible, convincing Ambassadors
Over the last 20 years, Snow Companies has led the consumer marketing space in the pharmaceutical industry by consistently focusing on the authentic patient voice. Brenda Snow, founder and CEO of Snow Companies, said: "Snow embodies the belief that a real patient connects better than a model. A real caregiver is more convincing than an actor. A real patient reflects the consumer's perspective more accurately than anybody else. By winning this important award, we feel validated for holding onto this credo throughout all hurdles."
In early 2018, Omnicom Health Group, the largest healthcare communications conglomerate in the world, announced their acquisition of Snow Companies. In leaving the startup world behind, the agency achieved the rare feat of sustaining their long track record of growth and innovation in the face of new market entrants and a changing business landscape.
Optimal environment for patient, communities, and employees
Since 2009, the PM360 Trailblazer Awards have recognized outstanding achievement and innovation in healthcare marketing. Each year, nominations are judged by the PM360 Editorial Advisory Board, a distinguished cross-section of industry experts. Gold and Silver winners are selected in each of the five Company of the Year categories: Pharma/Biotech Company, Medical Device/Diagnostics Company, Specialty Pharma/Biotech Company, Advertising Agency, and Supplier/Vendor. Winning companies are selected based on their ability to excel in three main aspects: Innovation, talent development, and social responsibility.
"Our judges look for companies that excel in all areas of operation," says Anna Stashower, CEO and Publisher of PM360. "This year's winners impressed us with their ability to offer innovative products and services that improved patient's lives or the ability to reach and engage with patients and healthcare providers. But more than that, these companies have shown a dedication to improving their communities, both local and global, as well as offering an optimal environment for their employees to thrive."
In total, 49 winners were honored during a special, sold-out reception at Gotham Hall on September 13th, 2018, and will be featured in the October issue of PM360.
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About Snow Companies
Snow Companies, established in 2001 in Williamsburg, Virginia, is a global leader in patient storytelling. Snow Companies was the first in the industry to bring strategic, regulatory-compliant, real-life patient stories to direct-to-patient initiatives. As a full-service agency, Snow Companies is ranked among the nation's leading companies, winning awards such as MM&M's Top 100 agencies and Inc. Magazine's fastest growing private companies (46th in the health industry, 627th overall).
PM360is the premier, must-read magazine for marketing decision makers in the pharmaceutical, biotech, medical device, and diagnostics industries. Published monthly, PM360is the only journal that focuses on delivering the full spectrum of practical information necessary for product managers and pharmaceutical marketing professionals to succeed in the complex and highly regulated healthcare environment. By providing the full circle of enriching content, PM360is truly an indispensable tool for busy and productive marketing professionals to stay at the top of their game.
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