HoJo hopes "Orange Wednesday" catches on

svaughan@vagazette.com

WILLIAMSBURG — "Orange is the new black" will be more than just a hit Netflix series about a women's prison, if a new Howard Johnson hotel chain promotion takes off.

HoJo is trying to create "Orange Wednesday" — Dec. 2, the first Wednesday after Thanksgiving — as a day for people to book travel deals, the way "Black Friday" and "Cyber Monday" have become annual tradition for those chasing retail deals.

"Looking forward to getting up at 3 a.m. on Black Friday just so you can beat the crowds and save $5 on that new off-brand blender? We didn't think so. This year, forget the Black Friday madness and instead, focus your efforts on getting a deal the whole family will love: a great getaway from Howard Johnson at an unprecedented 60 percent off," wrote the hotel chain's a press release promoting the day.

According to the company, a recent survey found 68 percent of Americans would choose to check off a destination on their bucket list rather than receive a significant job promotion.

Like "Black Friday" deals, "Orange Wednesday" discounts are limited.

To use the "Orange Wednesday" discounts, customers must call between 12:01 a.m. and 11:59 p.m. on Dec. 2 and must request a reservation under the "Orange Wednesday" rate for a limited chance to score highly discounted stays. Participating hotels will each take a maximum of three reservations under this Orange Wednesday rate and travelers are limited to a reservation of one room at a participating property. Blackout dates apply and discount is only applicable to the participating property's rate of day.

A full list of participating properties is at www.hojo.com/orangewednesday.

"The holiday travel season is just around the corner, which means that families everywhere are in full planning mode," said Meghan Swatt, director of brand marketing for Howard Johnson. "For those looking for the chance to save big - and we mean hundreds of dollars big - Orange Wednesday is the answer. Great hotels, top destinations and as always, a happy, healthy dose of fun - it's what HoJo is all about."

Travelers looking to book sooner or unable to take advantage of the Orange Wednesday rate can still save big on their next trip, saving 20 percent and earning 200 Wyndham Rewards bonus points when they book a weekday stay of two or more consecutive nights between now and Nov. 30. Details are available at www.hojo.com.

Interestingly, a search of the Internet shows that an "Orange Wednesday" already exists — in England. There it's a promotion where movie theaters try to boost their mid-week business by offering discounted tickets.

Business notes:

•A new fitness complex, which includes a martial arts building opened in greater Williamsburg last week. Joe Ash is the owner of BAEPLEX. The new complex, at 500 Bulifants Boulevard, also offers practice yoga, meditation and strength-building activities. "What keeps me going is the idea that people who visit this place will become inspired to find and create their own dreams. It could be any kind of dream - each dream is as unique as the person dreaming it," said Ash in a news release announcing the opening. Classes at the new site began on Nov. 16, and will continue providing martial arts classes for all levels. Yoga and kickboxing will be available as well. All students will move to the new campus, with the campus on John Tyler Highway closing down.

Midstream Technology, LLC recently expanded to new offices at 309 McLaws Circle in the Busch Corporate Center in James City County. "We have been exploring this move as our needs have grown, and everyone has been very patient with us as we explored different locations and options around James City County. The JCC Office of Economic Development stayed in touch and apprised us of different options for various spaces in the county. The staff with the Commissioner of the Revenue and Treasurer's Offices were also great at assisting us with any issue that came up," said Sam McClintock and Ted Hale, CEO and CTO respectively of Midstream. "We are very pleased with the company's announcement and with the opportunity to work with Midstream Technology," said Russell Seymour, Director of Economic Development with James City County. "The company's continued success and partnership with the College of William & Mary illustrate just some of the advantages our area has to offer." Sam McClintock also noted that Bill Bean and the W&M Technology and Business Center were very helpful in initially setting Midstream up at the JCC incubator and continue to be of assistance. Midstream is a technology development firm that focuses on the commercialization of new applications of acoustics, radio frequency identification and remote sensing. Midstream officials have been working in conjunction with Mark Hinders, professor of applied science at W&M, to develop technology to track oil spills under ice flows.

Old Point Financial Corporation has declared a quarterly dividend of $0.09 per share of common capital stock to be paid on Dec. 31 to shareholders of record as of Nov. 30.

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