Sperry to open at Premium Outlets, New World VR opened earlier this month

Staff writer

Whether you’re looking for shoes, coffee or an escape into virtual reality, the Williamsburg Premium Outlets have you covered.

Three new stores have either recently opened or are expected to open in the coming months at the 526,110-square-foot outlet shopping center located along Richmond Road in James City County.

“With spring shopping in full swing, it’s the perfect time to welcome even more options for the hottest seasonal styles,” outlet General Manager Lynn Meredith said in a news release.

Boat shoe company Sperry plans to open an outlet store in Williamsburg later this spring, according to the release, and will open in a 2,520 square-foot storefront next to Michael Kors. The store will offer boat shoes, sneakers, boots and performance sailing clothing for men, women and children.

A New World VR opened at the outlets on April 8, according to owner Donna Facer. She said customers can use virtual reality equipment including headsets and haptic body suits to play games, explore 3-D environments and more.

Facer said she offers virtual reality headsets with three levels of comfort for beginners: comfortable, normal and vertigo-inducing. More experienced users can also access more than 70 advanced-level VR experiences, she said.

Facer said she’s been interested in 3-D and virtual reality technology since her time trying to build VR headsets as a college student.

“I was aware of 3-D and virtual reality a long time ago, but it’s really just now come up to the level where you can share it with the general population,” she said.

A grand opening celebration is planned for July, Facer said. A New World VR is located at 5601 Richmond Road next to Oceans & Ale Restaurant and Miyaki Sushi & Grill. The retailer is open from 10 a.m. to 9 p.m. from Monday through Saturday, and from 10 a.m. to 6 p.m. on Sundays.

As previously reported, King of Clubs Brewing Co. opened at the outlets in a 1,200 square-foot space next to Vans Outlet earlier this month. Finally, the Premium Outlets recently announced that Vans Outlet will expand to a larger retail space next to Vineyard Vines, totaling more than 4,000 square feet.

For more information, visit premiumoutlets.com/outlet/williamsburg.

The Williamsburg Community Foundation and the Kiwanis Club of Williamsburg Foundation recently announced a new partnership. Both groups are focused on fundraising to support local nonprofit and charitable organizations, according to a news release.

Earlier this year, the Kiwanis Club of Williamsburg Foundation established a charitable endowment fund at WCF, which will allow Kiwanis’ endowment to benefit from professional investment management, oversight and administrative support for charitable distributions, according to the release.

“We really look at this as a partnership,” Mike Rock, president of the Kiwanis Club of Williamsburg Foundation, said in the release. “It allows us to expand our reach in the community, so that we can provide more support to local organizations that are helping kids. I see it as a win-win for our community.”

This year, the Kiwanis Club and Foundation plan to issue grants to local groups including Grove Christian Outreach, Latisha’s House, Literacy for Life and One Child Center for Autism, according to the release.

Area real estate agency Cushman & Wakefield | Thalhimer has announced a number of new and renewed lease transaction in Williamsburg:

» Marshalls leased 21,858 square feet in Midtown Row at 1256 Richmond Road. Chris Rouzie handled the lease negotiations on behalf of the tenant.

» Talbots renewed its lease of 8,500 square feet in Merchants Square at 445 Duke of Gloucester St. Dawn F. Griggs, SIOR and Drew Haynie handled the lease negotiations for the landlord.

Arriaza can be reached at 757-790-9313 or on Twitter @rodrigoarriaza0.

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