Daytime cafe chain First Watch opens in New Town

Staff writer

Early risers looking for a new breakfast spot may want to try First Watch, which opened in New Town Monday.

The restaurant calls itself a daytime cafe due to its unique menu and early hours, and it is open for breakfast, brunch and lunch from 7 a.m. to 2:30 p.m. daily. The New Town location is one of more than 260 First Watch restaurants across the country, with other Virginia locations in Newport News, Hampton, Virginia Beach, Midlothian, Roanoke and Fairfax, according to a news release from James City County.

Menu items include omelets, frittatas, quinoa power bowls, sandwiches and soups, according to the county’s release.

The new restaurant is staffed by 25 employees, is about 4,200 square feet and offers 128 seats in its dining room and 12 additional seats on its outdoor patio, according to First Watch PR and communications manager Eleni Pierce. The space was previously occupied by Conte’s Bike Shop, which relocated to a new location at the intersection of Courthouse and Center streets.

Pierce said the restaurant chose to open in Williamsburg as it looks for additional opportunities to expand across the Peninsula. Other factors that attracted the restaurant chain to New Town included surrounding residential and retail complexes and its proximity to schools, healthcare centers and highways, she said.

“Our first restaurant on the Peninsula opened in Newport News a couple years ago, and we couldn’t have anticipated the overwhelming response from the community there,” she said. “Since then, our development team has been actively looking for great neighborhoods nearby to open First Watch, and they jumped at the chance to bring the concept to Hampton, then Virginia Beach and ultimately Williamsburg.”

First Watch in New Town is located at 5215 Monticello Ave. For a full menu and more information, visit firstwatch.com.

» Construction is underway on eight new apartment buildings coming to High Street next year.

The development was approved by City Council last January, according to a report from The Virginia Gazette. The project is being constructed by York County-based contractor Henderson Inc. and will consist of 96 apartments with 12 units in each of the eight buildings, according to Henderson project manager Rob Haven.

Construction on the apartments began in August, Haven said, and will be finished by next July. Each building will be an average of 9,400 square feet, he said.

“We’re still doing site work and putting in building foundations,” Haven said.

The property is owned by Commonwealth Properties, a real estate developer based in Richmond. According to Commonwealth’s website, the company also owns Spotswood Commons in James City County.

The apartment complex will be on Sterling Manor off of Treyburn Drive and Middle Street, once completed.

» Williamsburg-based Uncle Dave’s Kettle Korn was recognized by the Virginia Department for Aging and Rehabilitative Services and the Greater Peninsula Workforce Development Board as one of six Hampton Roads employers committed to hiring individuals with disabilities.

Other companies recognized for their commitment to disability employment include: Army & Air Force Exchange Service and Piccadilly Cafeteria in Newport News, James River Grounds Management and PORTCO Inc in Portsmouth and Krispy Kreme Doughnuts in Virginia Beach.

The companies were recognized last month in a celebration of Disability Employment Awareness Month, according to a news release.

“This month raises awareness of disability employment issues and celebrates the commitment and contributions of Virginians with disabilities and the businesses who hire them, empowering all to participate in the workforce,” said DARS Division of Rehabilitative Services Director Dale Batten in the release.

» Area real estate agency Cushman & Wakefield | Thalhimer has announced that a 8,574-square-foot office property on 3526 George Washington Memorial Highway in Yorktown has been purchased by Colonial Real Estate Holdings, LLC.

The 0.81-acre property was bought from Pilgrim Village, L.L.P. for $1 million as an investment, according to a news release. Teresa Nettles of Cushman & Wakefield | Thalhimer handled the sale negotiations on behalf of the buyer.

Arriaza can be reached at 757-790-9313 or on Twitter @rodrigoarriaza0.

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