Colonial Williamsburg to increase admission pricing in July

Staff writer

For the first time in four years, Colonial Williamsburg will increase its regular admission price next month, the foundation announced Tuesday.

The new prices are effective July 8. They come in response to unspecified changes in the market, as well as a desire for “good stewardship,” Colonial Williamsburg Director of Sales Paula Pritchard said in a foundation news release.

“Colonial Williamsburg offers enormous value for the range of sites, art museums, programs and benefits available to ticket and pass holders,” Pritchard said. “We’re fortunate to have maintained current prices since 2015, however the market and good stewardship require that we adjust.”

Here are the new prices that go into effect July 8, according to the release.

  • Single-day Ticket: $44.99 (adult), $24.99 (youth ages 6-12).
  • Multi-day Ticket: $54.99 (adult), $29.99 (youth).
  • Annual Pass: $74.99 (adult), $41.99 (youth).
  • Art Museums Single-day Ticket: $14.99 (adult), $8.99 (youth).
  • Good Neighbor Pass: $19.99 (adult), $9.99 (youth).

Both the new single-day and multi-day ticket prices are increases of $4 for adults and $4.50 for youths compared to the current rates. The annual pass cost increases $8 for adults and $8.50 for youths compared to the current annual pass cost.

The art museums ticket increases $2 for adults and $2.50 for youths. The Good Neighbor Pass increases $9.99 for adults compared to the current price. Previously the Good Neighbor Pass didn’t have a cost for youths, according to the Colonial Williamsburg website.

Colonial Williamsburg, as a private nonprofit organization, doesn’t get regular state or federal funding and relies on revenue from ticket sales, its commercial ventures like hotels and philanthropic support to operate, the release states.

A foundation spokesman declined to comment further on the reasoning behind the price hike.

Prices for 2019 area tickets — the America’s Historic Triangle Ticket, the Williamsburg Flex Ticket and the Summer Bounce Ticket — remain unchanged.

Jack Jacobs, 757-298-6007, jojacobs@vagazette.com, @jajacobs_

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