Nonprofit groups in the Williamsburg area raised more than $61,000 in the sixth annual giving day Tuesday, known as Give Local 757, hosted by the Peninsula Community Foundation.
The program raises money for not-for-profit organizations across the Hampton Roads area.
Of the more than 1,000 nonprofits in the region, about 235 participated in the day of giving, 27 of which were from the Greater Williamsburg area. Organizations post information about the work they do on the Give Local website, where people can view and donate. Some of the organizations include the Opera in Williamsburg, Williamsburg Botanical Garden, Habitat for Humanity and Williamsburg House of Mercy.
Heritage Humane Society raised more money than any other local group — more than $18,000. The shelter receives 93% of its annual funding through private donations.
Williamsburg Parent Cooperative Preschool came in first place locally for unique donations and in ninth place overall with 159 donations. Organizations with the most unique donations receive prizes, as well.
The Peninsula Community Foundation started the day of giving in 2014 after noticing online fundraising was a growing trend; the foundation hosts the day to increase philanthropy and to build capacity for local nonprofits in fundraising and marketing.
“It’s a day of celebration and recognition of not-for-profits. There’s just so many programs,” said Michael Monteith, CEO of the Peninsula Community Foundation. “The majority of our not-for-profits are not tremendously well-funded. And so they’re really doing all the work that they can at the lowest price that they can, always trying to do more with less, and this is just one day where the people in this region can find out in one place a lot about what is being done.”
Last year, the day of giving raised more than $762,000 for regional nonprofits. Although they had hoped to reach $1 million donations this year, they still exceeded last year’s donations with more than $806,000 raised from more than 9,000 separate donors across 1,000 cities around the country and some abroad.
“We had limited resources to get the word out. We’re happy that we broke last year’s record. We’re happy at the number of new donations, new philanthropy that was brought in. Williamsburg is very generous, their average donations are higher,” said Tammy Flynn, Peninsula Community Foundation director of philanthropy. “When you look at the region's population versus the number of donations we know if more people knew about it they would want to participate.”
Residents in the Williamsburg area gave more than 761 donations totaling more than $64,000 to 97 different organizations. Yorktown donated more than $19,000 to 73 different organizations.
The Give Local 757 program is funded through local foundations, Bank of America, Ferguson Enterprises, and the Peninsula, Hampton Roads, and Southeast Virginia Community Foundations.
Want more information?
To see the participating organizations as well as how much money was raised — or to donate — visit givelocal757.org.
Martin can be reached at (757)-243-3685, by email at firstname.lastname@example.org or on Twitter at @SaraRoseMartin.