Looking ahead 2019: Store openings at Midtown Row

Staff writer

While the commercial and residential center won’t officially open until 2021, you can expect to see a number of new stores and restaurants coming to Midtown Row in 2019.

Since purchasing the Williamsburg and Monticello shopping centers in 2017, Broad Street Realty spokeswoman Brynn Jacoby said the real estate company has been focused on finding tenants that offer unique experiences and will appeal to both the Greater Williamsburg community and future Midtown Row residents.

“Our goal is to curate a diverse retail mix of local and national tenants offering great experiences, services, dining and goods,” she said in an email.

Come the end of 2019, you can expect to see the likes of an ice cream and coffee shop, an Asian-inspired food hall and a hair salon up and running at the burgeoning commercial center.

Great Clips is expected to open in the Monticello Shopping Center in early 2019, according to a news release from Midtown Row owner Broad Street Realty. The hair salon franchise will occupy a 1,000-square-foot storefront next to City Nails, and will join other nearby Great Clips franchises in the Lightfoot Marketplace and on Monticello Avenue next to The Fresh Market.

Also opening in the Monticello Shopping Center, Asian and Pacific-influenced food hall Bonanza Social Kitchen will bring new flavors to Williamsburg when it opens in the new year. The eatery will move into a 2,900-square-foot space between Great Clips and Fedex, and will offer specialty items including poke, mai tais and Korean triple fried chicken at four separate counters including coffee and a full service bar.

An opening date has not yet been set, but the owner is targeting a grand opening in spring 2019, Broad Street spokeswoman Brynn Jacoby said. With the addition of Bonanza and Great Clips, the property owner has only two retail spaces left to fill at the former Monticello Shopping Center, she said.

Across the street in the Williamsburg Shopping Center, the former Langley Federal Credit Union building on Richmond Road will house both The Meadows Original Frozen Custard and London Co. Coffee and Tea when they open in early 2019.

Both locally owned restaurants, The Meadows Original Frozen Custard is a Pennsylvania-based dessert chain while London Co. Coffee and Tea will offer coffee and tea sourced from award-winning Lancaster, Pa.-based coffee roaster Passenger Coffee along with locally sourced baked goods.

The 2,100-square-foot space will also feature outdoor patio seating, a walk-up window and a drive-thru lane.

Along with a variety of retailers and restaurants spread across the shopping centers, Midtown Row will also bring in four five-story buildings that will have four stories of apartments. In total, the project will have 240 residential units containing 624 beds across one, two, three and four-bedroom apartments.

The commercial center is expected to be completed in the first half of 2021.

Arriaza can be reached at 757-790-9313 or on Twitter @rodrigoarriaza0.

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