Broad Street Realty to hold ground breaking for Midtown Row

The upcoming Midtown Row takes another step forward with a ground-breaking ceremony for the development March 8.

Midtown Row is a revamped Williamsburg Shopping Center and Monticello Shopping Center which will feature organic grocery store Earth Fare alongside other businesses and a housing development.

“This is going to be a project geared toward everyone,” said Broad Street Realty Marketing Director Brynn Jacoby, adding the development hopes to attract students, tourists and residents with a mixture of residential and business offerings.

Broad Street Realty, based in Bethesda, Md., bought Williamsburg Shopping Center for $13.3 million in January 2017 and Monticello Shopping Center for $4.2 million in November 2017. The properties are the company’s first purchases in the Williamsburg area.

With construction on the Monticello Shopping Center building already underway, officials will christen the project with a ground-breaking at 8:30 a.m. March 8 in front of the Earth Fare space at 208 Monticello Ave.

Broad Street Realty CEO Michael Jacoby, Earth Fare CEO Frank Scorpiniti and Williamsburg Mayor Paul Freiling are expected to attend, Brynn Jacoby said.

“We are very proud to bring our unparalleled commitment to helping our communities live longer, healthier, happier lives to Williamsburg,” Scorpiniti said in a news release.

Earth Fare is a specialty organic and natural foods store. It’s expected to open this summer, according to a Broad Street Realty news release.

“We are very excited to welcome Earth Fare as one our anchor tenants to our new Midtown Row Community in Williamsburg,” Michael Jacoby said in the release.

Talks are underway with several other businesses to add to the development, Brynn Jacoby said, though she declined to reveal the companies’ names.

At an October City Council meeting, council was informed the developer was negotiating with a pet supply store, an established microbrewery and hotel about becoming tenants at the development.

Some restaurants and businesses that already exist in the shopping centers, including Sal’s by Victor, the ABC store and Food Lion, plan to remain in the new development.

The project is expected to be completed in 2020. Broad Street Realty expects to submit the development’s site plan to the city in late March.

Ground-breaking ceremony

When: 8:30 a.m. March 8. Refreshments will be served at 8 a.m.

Where: 208 Monticello Ave.

Jacobs can be reached by phone at 757-298-6007.

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