“With this ‘Day of Giving’ across all our networks and platforms, the men and women of Disney|ABC, ESPN and the A+E Networks are answering the call to stand up and support the communities hit hardest by Hurricane Harvey,” said Ben Sherwood, co-chairman, Disney Media Networks and president, Disney|ABC.
“In 2012, we rallied to support relief efforts after Hurricane Sandy, helping raise more than $18 million,” Sherwood added. “Now, we stand alongside the residents of Texas and the Gulf states who are battling the floods and devastation of Harvey.”
Robert Iger, chairman and CEO of the Walt Disney Co., on Tuesday announced that Disney and KTRK-TV Houston are committing $1 million to the American Red Cross for hurricane relief.
Here is a crucial point for Disney employees: Their donations to the Red Cross and other qualified groups involved in the relief effort will be matched — dollar for dollar — by Disney Employee Matching Gifts: A Program of The Walt Disney Company Foundation.
The fundraising begins early Thursday on more than 200 ABC affiliates — including WFTV in Orlando — and the network’s eight owned stations.
In the 8 a.m. hour, “Good Morning America” will air a telethon encouraging viewers to donate to the Red Cross.
Viewers can contribute in three ways:
Text: Text HARVEY to 90999 to give a $10 donation to the Red Cross. Charges will appear on your wireless bill or be deducted from your prepaid balance. Donors must be 18 and older or have parental permission.
Online: At www.redcross.org/abc to make a donation of any amount.
By phone: Call 1-855-999-GIVE. “This number will bypass all the other menu options and direct your call to Hurricane Harvey relief,” ABC said.