Socialism is all the rage these days among Washington elites, but lucky for them their new BMW 3-series was born in the boiling shark tank of capitalism.
Long the alpha shark in the compact-luxury segment, the last-generation 3 got a little, um, fat. And, boy, did the product managers in Munich get an earful from the market.
New Coke never had it this hard.
Media outlets ripped BMW for going soft. Car and Driver dropped the 3-series from its Top 10 list for the first time in memory. Sales dropped. Enthusiasts started to talk openly of the Alfa Giulia and Cadillac ATS as the new standards for class-handling. The competitive pressures weren't just athletic complaints,...