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Tourism Council increases marketing budget by $2.4 million

Tourism Council increases marketing budget by $2.4 million

The Tourism Council revealed an updated 2019 budget Tuesday, which included a $2.4 million bump to marketing spending to further energize the organization’s efforts to entice overnight tourists to visit the Historic Triangle.

The additional funds bring the organization’s budget to $11 million, an almost 30 percent increase from the $8.5 million budget the Tourism Council approved in December. All the new funding is related to marketing activity. The lion’s share — $1.9 million — will go toward additional media spending. The rest of the new funding consists of $375,000 for marketing research and $125,000 for public relations.

Most of the additional media spending is in...

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