Subway

RIP: Subway's $5 footlong sandwich deal is no more

RIP: Subway's $5 footlong sandwich deal is no more

It was March 2008 and America was about to belly flop into the Great Recession.

Wall Street powerhouse Bear Stearns had just imploded, sending shock waves through the world financial markets. Savings and jobs were beginning to vanish. Foreclosure notices were papering over neighborhoods. And as a financially terrified nation began rummaging the couch cushions for spare change like never before, Subway launched the $5 footlong special.

The budget deal - 12 inches of bread, meat and veggies for a few bucks - became an immediate hit for the Connecticut-based fast food brand. As Businessweek reported in 2009, within the first two weeks of the campaign, sales shot up 25 percent...

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