University of Richmond

William and Mary wants to know how you think about the school

William and Mary wants to know how you think about the school

For most people familiar with the College of William and Mary, a few adjectives quickly come to mind. People think of the school as having great academics and community-minded, studious students.

But they may also view the school as old, lacking diversity and liberal-arts focused.

The school’s Board of Visitors considered some of these perceptions, misguided or otherwise, at a Committee on Institutional Advancement meeting in April. The discussion was spurred by Elizabeth Johnson, executive officer and partner of SimpsonScarborough, a higher education marketing firm the school hired to help study its image.

With the help of the firm, for the first time in more than a...

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