For most people familiar with the College of William and Mary, a few adjectives quickly come to mind. People think of the school as having great academics and community-minded, studious students.
But they may also view the school as old, lacking diversity and liberal-arts focused.
The school’s Board of Visitors considered some of these perceptions, misguided or otherwise, at a Committee on Institutional Advancement meeting in April. The discussion was spurred by Elizabeth Johnson, executive officer and partner of SimpsonScarborough, a higher education marketing firm the school hired to help study its image.
With the help of the firm, for the first time in more than a...