Anne Akiko Meyers

Rebranded Williamsburg Symphony Orchestra scores successful season

Rebranded Williamsburg Symphony Orchestra scores successful season

The Williamsburg Symphony launched in 1984 on the backs of volunteers with a simple mission of sharing classical music with children. Those early concerts depicting the likes of Sergei Prokofiev's "Peter and the Wolf" were free and modest. But much has changed in the three decades since.

Until last April, the group went by a different alias: the Williamsburg Symphonia. In the midst of the organization's season finale, the new name was unveiled. For some, it may seem a subtle change. But the rebranding, which extended to flourishing staff numbers and a greater web presence, meant serious business.

"It seems like more people are willing to try out the orchestra...

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